MARKETING ASSUMPTIONS ARE BAD
Just because something worked in the past doesn’t necessarily mean that it will work in the future and this is especially true for marketing initiatives whether they are part of new media and seo company efforts or whether they’re simply a print and billboard or sign on a bus bench. Even if a particular campaign was successful a few years ago it does not follow that those same marketing steps will be successful again if they are employed after several changes in the market place. Every time a campaign has been completed there needs to be an analysis of the data so that the next time around will be even more successful.
